COMPANY Leaps To Front of Online Art Sellers With Major Seed Funding

July 26, 2011 New York, NY

Silicon Alley-based startup COMPANY ( an online art market and social content company which also has an offline networking event series and reality cable show debuting in the fall announces their first seed funding of $1.6 million. The capital was raised from New York angel investors including the Reen Family Office and Ten Paces Capital Partners.

COMPANY is the only online art market offering collectors of contemporary and emerging art a curated secondary market to sell and exchange artworks from their own collections as well their recently unveiled website expansion offering Limited Edition Prints from the hot young artists exclusively.

The business was launched only this past March and already generating a profit which made for a quick capital raise. In the coming weeks, COMPANY will debut its art rental business modeled on Netflix and AirBNB  catering to commercial real estate companies and hotel operators. Then in the fall its new reality show – The Collector NYC – debuts on cable fully underwritten by sponsors.

According to Founder CJ Follini, “This investment is a game changer for online art sales by allowing us to expand our unique offline networking events and digital content creation to become the only enterprise in our space with multi-platform ad and sponsorship offerings.. Most importantly, these proceeds will catapult us into an extremely scalable art rental model for large commercial art consumers. “


COMPANY ( ) is an online and offline social network connecting collectors of contemporary art while providing compelling content, an on-line art exchange and original art works from emerging artists for sale commissioned by COMPANY.  With the debut of its off-line networking salon – The Collector Series – and its cable TV show – CollectorNYC – COMPANY offers advertisers a multi-platform advertising opportunity to a highly sought-after targeted demographic. Welcome to COMPANY.

For more information, contact:

Christina Dideriksen
Ten Paces Media LLC
T. 212.929.2478   ext 200
F. 212.929.6220

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